When it comes to logo design, the design itself isn’t vital. “What?” you ask! “After writing nine posts in this series on logo design, you’re …
Tutorial
Logo Tutorial #9: Client Headaches
As this logo design series winds down, we now make the jump from discussing the design process to discussing communication and collaboration with your client. …
Logo Tutorial #8: One-Hit Blunder
People think alike. That’s the whole premise behind the Family Feud game show. They survey one-hundred people and typically fifty percent of those surveyed will …
Logo Tutorial #7: Never Clever
You get an idea stuck in your head. It’s an interesting idea. It’s a clever twist on a concept, but can you make it work …
Logo Tutorial #6: Single Concept
We love to overthink our logos. They’re very important, and they do deserve a lot of thought. But we like results. We feel like the …
Logo Tutorial #5: Black & White
Blueprints have been used by architects, engineers, and many areas of industry since the 19th century. They provide information detailing how a structure or object …
Pallet Desk Inspires Other Pallet Furniture
A few years ago I made a desk for my wife using only pallets. You can read the specifics here. She’s a collage artist and …
How to Make a Bad Photo Look Good
Between my wife and me, we have a number of small businesses and ventures. And as a graphic designer and web developer, I’m able to …
Logo Tutorial #4: Be Fontastic!
Some of the liberties we’re allowed in logo design stem from the fact that we’re including the company name along with the imagery. The big …
Logo Tutorial #3: Don’t Be Literal
What is a logo? In the corporate world it’s an image or a mark that represents a company, division, program or product. To keep this …