When More Is Said, Less Is Heard

Trends come and go, but the words "simple" and "clean" continue to be uttered by designers. These concepts surpass trends and that's because design, unlike fine art, is all about communication. If the message is unclear, the most beautiful of designs is a failure.
And that's where people get into trouble. They're very aware of the need to communicate. And there's a lot they want to say. But with each line that gets added to copy, with each element that is placed onto a logo, and with each burst Read More