We love to overthink our logos. They’re very important, and they do deserve a lot of thought. But we like results. We feel like the …
Logos
Logo Tutorial #5: Black & White
Blueprints have been used by architects, engineers, and many areas of industry since the 19th century. They provide information detailing how a structure or object …
Good Logo Design: U-Gro Case Study
It’s a logo that shouldn’t work. I spent the past week visiting each of the U-Gro Learning Centres, from Harrisburg to York to Lancaster, and …
Faulty Aircraft Design
It happens. From time to time a project goes down in flames. I’ve gotten better at sniffing out the jobs that are going to be …
Logo Tutorial #4: Be Fontastic!
Some of the liberties we’re allowed in logo design stem from the fact that we’re including the company name along with the imagery. The big …
Logo Tutorial #3: Don’t Be Literal
What is a logo? In the corporate world it’s an image or a mark that represents a company, division, program or product. To keep this …
Logo Tutorial #2: Vector Victory
Let me reiterate that these articles on logo design are targeting those with very little knowledge about logos and especially design. So we’re going to …
Logo Tutorial #1: No Photos, Please
The world of advertising is an ever-changing and expanding field. One thing that has remained constant is the need for logos. They’ve been around for …