It’s a logo that shouldn’t work. I spent the past week visiting each of the U-Gro Learning Centres, from Harrisburg to York to Lancaster, and …
Design
Faulty Aircraft Design
It happens. From time to time a project goes down in flames. I’ve gotten better at sniffing out the jobs that are going to be …
The Story of Design
A few days ago my wife and I watched ourselves on the big screen. I recently shared a documentary that was made about us, and …
40 Rules of Design
This week I turned forty. For about half of those years I’ve been a designer. What better way to celebrate than by compiling a list …
Design is a Joke
One one stage you have the comedian who has great jokes but poor delivery. He gets few laughs. On another stage you have one with …
“Juggle” Documentary
This isn’t our story. Rather, it’s somebody else’s story about us. I’m a juggler. I’ve been performing as a juggler for most of my life. …
Office Design
It was a Friday afternoon earlier this month when I realized I had a free weekend ahead of me. This does not happen very often, …
Logo Tutorial #4: Be Fontastic!
Some of the liberties we’re allowed in logo design stem from the fact that we’re including the company name along with the imagery. The big …
Logo Tutorial #3: Don’t Be Literal
What is a logo? In the corporate world it’s an image or a mark that represents a company, division, program or product. To keep this …
Periods in Phone Numbers
This is one article to which many people will reply, “Who cares?” So let’s begin by reviewing the name of this site—”Overthinking Design.” Admittedly, this …