Tagged: Overthought

Good Logo Design: U-Gro Case Study

Overthinking logo design using U-Gro's logo as an example
It's a logo that shouldn't work. I spent the past week visiting each of the U-Gro Learning Centres, from Harrisburg to York to Lancaster, and everywhere in between. At each location I provided an hour-long presentation for the kids. There was some juggling, a bit of science, and a lot of clowning around. And everywhere I went, I was faced with this logo. I couldn't help but analyze it. The font weights between characters vary. There are tapered weights within individual characters, sometimes Read More