Category: Design + Tutorials

Logo Tutorial #3: Don’t Be Literal

Logo Tutorial #3: Don't be literal when designing logos
What is a logo? In the corporate world it's an image or a mark that represents a company, division, program or product. To keep this tutorial simple, let's focus on the company logo. This logo will be many people's first introduction to your company. We all know first impressions are important. And the weight of that makes people want to explain clearly what their company does—via their logo. That desire makes sense. However, the pursuit of that goal will usually cause you to pass over the Read More

Simple Website Optimization

Simple steps to optimize a website without spending money
The realm of search engine optimization and marketing is vast. In this land, Google is king. There has been pressure from Sir Bing and crazy old Yahoo!, but King Google seems to have control of the empire for the foreseeable future. Navigating this realm is confusing, partly because the rules are always changing. King Google starts enforcing a new decree. Suddenly the home you worked so hard for near the peak of Mt First Page has been wiped out. But enough metaphor. As a designer and web developer Read More

Logo Tutorial #2: Vector Victory

Logo Tutorial #2: Always design using vectors
Let me reiterate that these articles on logo design are targeting those with very little knowledge about logos and especially design. So we're going to look at some basics and answer a common question of beginners: what software program should I use to create a logo? To answer that, let's first look at the two fundamental types of digital images: bitmaps and vectors. The concept of bitmap images is fairly straightforward. Imagine a grid of dots. Each individual dot can be a different color. Now Read More

Logo Tutorial #1: No Photos, Please

Logo Tutorial #1: Never use photos in logos
The world of advertising is an ever-changing and expanding field. One thing that has remained constant is the need for logos. They've been around for millennia, even showing up in the Bible in the form of signet rings. For a concept to last that long, there has to be a universal need that crosses generations, cultures and technologies. This is the first of ten tutorials about logo design. Artist don't like to follow rules, but in the world of design there are some rules that are hard to get around. Read More